Data Management

The lack of a definitive data strategy means that customer data management is often overlooked by Corporates and is an area of underinvestment. As a principle, comprehensive data audits help our teams to shape programmes; set realistic campaign benchmarks that accurately predict ROIs.

  • Data Audit
  • Segmentation & Analysis
  • Acquisition, build and cleanse
  • Data Management Services

Click here to read about how we helped a client in data management.


is_im4“A consultative, partnership model with the inside sales function of an organization enables us to convert what often appears to be a volume of information requests into a qualified leads pipeline that become readily accepted by the Head of Sales”

-Sanjit Singh, CEO.