Demand Generation

Demand generation in the global technology industry requires that sales professionals have tech know-how, domain expertise and be able to converse confidently with the right decision-makers. The paradox/client challenge is to balance short term needs to achieve quarterly targets, support and strengthen the ‘inside sales’ function, whilst taking a long term view on nurturing, relationship building and developing a dialogue that addresses a specific need of a prospect.

  • Lead Generation
  • Appointment Setting
  • Nurturing and Pipeline Management

Click here to read about how we generated demand for a client’s products.


is_im4“A consultative, partnership model with the inside sales function of an organization enables us to convert what often appears to be a volume of information requests into a qualified leads pipeline that become readily accepted by the Head of Sales”

-Sanjit Singh, CEO.